Implemented and managed Google Analytics and Google Tag Manager for multiple clients, maintaining relationships and acting as their strategist and liaison throughout each project
Migrated 200 websites from UA to GA4
Created external trainings on emergent technologies (ex: GA4 vs UA)
Supported clients on weekly meetings and ad-hoc calls
Identified areas of opportunity in client implementations and proposed strategic solutions
Investigated data discrepancies and anomalies across platforms
2021
Adswerve
Lead requirement gathering meetings between engineers and designers, manage teams of developers working on front-end enterprise projects, and oversee the implementation of Google Analytics 360 Marketing Platform (Tag Manager, Analytics, Data Studio)
Performed data validation for enterprise clients like Wells Fargo, Chili’s, It’s Just Wings, and Members First Credit Union
Established and managed processes and policies around the data validation process, maintain documentation for client data dictionaries, data workflows Support clients on weekly meetings and ad-hoc calls
Manage projects and successfully deploy custom event tags via Google Tag Manager using custom JavaScript, HTML, and CSS.
Tested and published tags utilizing debugger and browser extensions
Communicated with Data Analysts to gather stakeholder requirements
Offered and implemented alternative tracking methods after analyzing current status of tags
Utilized SQL for a data import task in Google Analytics
2020
Central Bank
Leveraged custom JavaScript, HTML, CSS to implement tracking via Google Tag Manager
Analyzed data while utilizing a mix of analytical and technical skills to help measure, understand and visualize the User Experience
Analyzed data using Google Analytics to identify areas of improvement on the website
Provided recommendations for content strategy, SEO, and PPC. Implemented tracking pixels and tags using Google Tag Manager for website buttons, forms, CTAs, retargeting, and social media
Created dashboards and reporting for different audiences (stakeholders, coworkers, vendors)
Performed competitor analysis and website audits to determine new market strategy opportunities using tools such as: ScreamingFrog, UberSuggest, H-tools, and SEO Minion. Made KPI recommendations
